launches new url shortener to replace, the default url-shortener for twitter, has just launched a new site (saving two whole characters; I know you were counting) which will apparently replace

Moments ago I was automatically redirected from to, then after trying again a few times I received a error message from Firefox saying that the redirect would never resolve. Then the link worked again.

My next test was to try to see if a link would resolve if changed to and it does. and are equivalent. And if you go to and you'll see that other than the logo the pages look the same.

Looks like a permanent replacement is in the works.

Update: has confirmed launch but not a permanant move. Then why test a redirect from to Maybe they're waiting for brand recognition and trust to build up for before flipping the switch? That's my guess anyway.